Lights, Camera, Engagement: How You Can Master Video Content for Your Social Channels

In today's digital world, the landscape of communication and content consumption is constantly evolving. We see people spending more and more time on platforms like TikTok, YouTube, Facebook, and Instagram. These platforms have become the new public squares, and to reach your potential customers, you need to be there regularly, engaging them with short, sweet messages and high-quality video content.

The Rise of Short-Form Video

One noticeable trend on these platforms is the rise of short-form video content. Instagram, once primarily an image-sharing platform, has introduced Reels, and YouTube has followed suit with Shorts. These platforms have updated their algorithms to prioritise video over static content. But why is this the case? The answer is simple – video content is engaging.

The constantly changing nature of short videos catches your attention. It's basic human psychology; we are drawn to what's dynamic and ever-evolving. TikTok and Facebook understand this and have recognised that short videos are what the audiences want. So, how can businesses keep up with this ever-changing landscape and create video content regularly without breaking the bank?

Top Tips for Producing Video Content

1. Use Your Mobile Phone: Modern smartphone cameras are incredibly capable. They offer high-quality video recording, making it easy to create professional content without the need for expensive equipment.

2. Teleprompter Apps: To maintain a professional tone, you can use teleprompter apps to read your script directly from your mobile phone while it records you. This gives your videos a polished feel.

3. Video Editing with Canva: Tools like Canva make it a breeze to edit your video content. You can add graphics, remove backgrounds, and enhance your videos with just a few clicks.

4. Scheduling Apps: Several social media scheduling apps allow you to schedule your content in advance. This lets you plan and automate your video releases, ensuring a consistent presence on these platforms.

5. Batch Recording: To save time, consider batch recording your content. You can create a month's or even two months' worth of content in a single session and schedule it to post regularly.

Keeping It Casual

It's important to remember that not all video content needs to be highly polished. Sometimes, keeping it casual is the key. You can simply record conversations when you're having coffee with a friend. Don't hesitate to pull out your phone and start recording impromptu discussions. Short, unscripted videos filmed on your phone can be effective and engaging.

For more important content like company announcements or product launches, it's worthwhile to invest more thought and effort into your videos. These will be around for a longer time and need to make a lasting impression.

Want us to do video for you?

If you're struggling or have questions about video content creation, there's a vast online community willing to help. You can find advice on software, scriptwriting, editing platforms, and more. With the right tools, mindset, and a willingness to adapt, businesses can create engaging video content regularly and connect with their audiences effectively.

Alternatively, if you're pressed for time and prefer a professional to create your video content reach out to the Brighter Videography team. We have the expertise, equipment, and skills needed to efficiently and cost-effectively produce your videos.

Team Brighter 😎