Your Marketing plan
Get a marketing plan tailored to your business. Feel confident you're on the right track, engage your customers, and deliver sales and growth fast.
Your marketing platform
Save thousands and simplify your marketing activity by doing away with multiple systems and using our state of art marketing platform
Your marketing resources
D.I.Y or get help from experts as much or as little as you like. Solutions tailored to your needs. Get traction fast.
The plan - Finally, have the confidence that you have a plan, a winning path to follow, developed for you by some of the best Marketing Strategists in the business.
All-in-one Marketing platform - An suite of powerful yet easy to use tools designed for growing your business. Plan socials, email or SMS your customers all from a single integrated portal.
Resources to get it done - Do it yourself (DIY), work with our team or a combination of both.
In today's digital world, the landscape of communication and content consumption is constantly evolving. We see people spending more and more time on platforms like TikTok, YouTube, Facebook, and Instagram. These platforms have become the new public squares, and to reach your potential customers, you need to be there regularly, engaging them with short, sweet messages and high-quality video content.
One noticeable trend on these platforms is the rise of short-form video content. Instagram, once primarily an image-sharing platform, has introduced Reels, and YouTube has followed suit with Shorts. These platforms have updated their algorithms to prioritise video over static content. But why is this the case? The answer is simple – video content is engaging.
The constantly changing nature of short videos catches your attention. It's basic human psychology; we are drawn to what's dynamic and ever-evolving. TikTok and Facebook understand this and have recognised that short videos are what the audiences want. So, how can businesses keep up with this ever-changing landscape and create video content regularly without breaking the bank?
Use Your Mobile Phone: Modern smartphone cameras are incredibly capable. They offer high-quality video recording, making it easy to create professional content without the need for expensive equipment.
Teleprompter Apps: To maintain a professional tone, you can use teleprompter apps to read your script directly from your mobile phone while it records you. This gives your videos a polished feel.
Video Editing with Canva: Tools like Canva make it a breeze to edit your video content. You can add graphics, remove backgrounds, and enhance your videos with just a few clicks.
Scheduling Apps: Several social media scheduling apps allow you to schedule your content in advance. This lets you plan and automate your video releases, ensuring a consistent presence on these platforms.
Batch Recording: To save time, consider batch recording your content. You can create a month's or even two months' worth of content in a single session and schedule it to post regularly.
It's important to remember that not all video content needs to be highly polished. Sometimes, keeping it casual is the key. You can simply record conversations when you're having coffee with a friend. Don't hesitate to pull out your phone and start recording impromptu discussions. Short, unscripted videos filmed on your phone can be effective and engaging.
For more important content like company announcements or product launches, it's worthwhile to invest more thought and effort into your videos. These will be around for a longer time and need to make a lasting impression.
If you're struggling or have questions about video content creation, there's a vast online community willing to help. You can find advice on software, scriptwriting, editing platforms, and more. With the right tools, mindset, and a willingness to adapt, businesses can create engaging video content regularly and connect with their audiences effectively.
Alternatively, if you're pressed for time and prefer a professional to create your video content reach out to the Brighter Videography team. We have the expertise, equipment, and skills needed to efficiently and cost-effectively produce your videos.
Team Brighter 😎
Many businesses try a bit of this, a bit of that. They post some socials, the odd email or adwords campaign and get little to no result.
You need a Brighter strategy and plan to get the best results. Imagine having a clear path for how to grow your business, it's exciting!
100% increase in qualified leads in 26 weeks
Kristy (Senior Brighter coach) was down-to-earth and practical in her approach to marketing planning. Her experience assisted me greatly in creating the foundations for a great marketing plan to work off, and I was able to learn a lot, while getting support from a more experienced marketing professional."
Marketing Coordinator from FourPL
Brighter is a suite of powerful yet easy to use tools, giving you everything you need to meet customer expectations and for growing your business. Tools are Integrated into a single portal so you can do everything in the one place.
Social Planner, Email and SMS, Sales funnels, CRM, Calendar, Pipelines, Google My Business managment, Automation,Payments, Ad reporting and attribution, and much more
We were growing year on year, but only by a bit. Brighter helped us gain massive efficiency in our marketing activities, helping us do more with less. We've seen more growth this year, than in the previous 3 year combined. Highly recommend!"
Marcus McNally || Leading Tactics
Socials, email, campaigns, landing pages, SMS, it's like a never ending task list. Even if you know the highest priority tasks needed to market and grow your business, who would you get to do it? Everyone's busy, agencies are expensive, we hear you.
Brighter provides you with the specialist resources, as little or as much as you need so you get traction fast
1. We were growing year on year, but only by a bit. Brighter helped us gain massive efficiency in our marketing activities, helping us do more with less. We've seen more growth this year, than in the previous 3 year combined. Highly recommend!"
Marcus McNally || Leading Tactics
The never ending list of things to do, the lean resources, the 'not knowing what to do' and the expensive agencies, we hear you.
We built Brighter to provide the direction, the all-in-one marketing platform and scalable resourcing framework you need.
Check out the businesses we've worked with or consulted for to deliver brilliant marketing results
Kristy Hunter & Marcus McNally
2. We were growing year on year, but only by a bit. Brighter helped us gain massive efficiency in our marketing activities, helping us do more with less. We've seen more growth this year, than in the previous 3 year combined. Highly recommend!"
Marcus McNally || Leading Tactics
Bringing in specialist skills to provide a winning strategy, the cost of all the required marketing tools, not to mention the resources to implement. It all adds up. Brighter provides all this for a lot less, and we're with you to help ensure you get a great start
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