Getting a decent return on advertising spend (ROAS) is getting tougher. It’s especially brutal if you’re going head-to-head with a bigger brand, with deeper pockets.

It’s time to adjust your focus from your ads back to your customer.

As business owners and leaders, we know being slow to respond to leads is hurting our business. But what you probably didn’t know is that it’s potentially destroying your ROAS.

A leading research paper from MIT found the odds of connecting with a lead drop by 80% after 5 minutes. Putting it another way, if it's costing you $400 to generate a lead that you actually get to have a sales conversation with, by improving your responsiveness, you could potentially be having 4 more conversations for the same cost.

Sharpening up your response time can be the difference between getting a great ROAS or having to capitulate to a business that does a better job with their leads than you and can afford to advertise when you can’t.

O.k. so you get it, leads need speed. The question is then, how do you respond to leads quickly, every time and ideally 24-7.

The solution is you need to leverage innovative marketing automation tactics. Here’s any example from our Engage In under 5 Formula.

Use automation to respond to your customer enquiries in real time

Engage in under 5 Formula

• Make sure you're funneling your leads from email, social and even phone calls (when no one is available to answer) into your CRM.

• Use AI to serve up times for the lead to book in for your service or product demo by having your CRM connected to your Sales team’s calendar.

• Send an automated voicemail once the person has booked, it adds a personal touch. Thank them and tell them you’re looking forward to speaking with them.

Time lapsed from initial enquiry (30 seconds)

• Send an automated but personalised reminder text message in the lead up to the scheduled appointment to minimise 'no shows’.

Finally, wow them with your presentation.

Setting this up using products like Salesforce will cost you tens of thousands of dollars ($$$). Thankfully, you can now do this using simpler marketing tech products at a fraction of the cost ($).

Give me a shout if you want to talk about massively increasing your ROAS and getting more businesses. 

Team Brighter 😎